Privacy Policy

Introduction

This Privacy Policy outlines First Texas Homes (“we”, “our”, or “the Company”) practices with respect to information collected from users who access our website at www.firsttexashomes.com (“Site”) or otherwise share Personal Information with us (collectively, “Users”).

When you use the Site, you consent to the collection, storage, use, disclosure, and other processing of your Personal Information as described in this Privacy Policy. We encourage Users to carefully read this policy and use it to make informed decisions.

Grounds for Data Collection

Processing of your Personal Information (meaning, any information which may potentially allow your identification with reasonable means) is necessary for the performance of our contractual obligations to you and the provision of our services, to protect our legitimate interests, and for compliance with legal and financial regulatory obligations to which we are subject.

What Information We Collect

Non-Personal Information

We collect un-identified and non-identifiable information gathered via your use of the Site (“Non-personal Information”), such as aggregated usage data and technical information (browser, OS, language, access times) and information about your activity on the Site (pages viewed, clicks, actions).

Personal Information

  • Device Information: geolocation data, IP address, unique identifiers (e.g., MAC, UUID), and other activity data.
  • Registration/Contact Information: name, email, physical address, phone number, and other details you submit.
How We Receive Personal Information
  • When you voluntarily provide personal details (e.g., account creation, contact forms);
  • When you use or access our Site in connection with our services; and
  • From third-party providers, services, and public registers (e.g., analytics vendors).
How We Use Your Personal Information
  • To communicate with you (service notices, technical information, support responses);
  • To serve you advertisements when you use our Site;
  • To market our websites and products;
  • For statistical, diagnostic, and analytical purposes to improve the Site and services; and
  • To combine with other information about you to better provide services.
Sharing & Disclosure

We do not rent, sell, or share Users’ information with third parties except as described in this Privacy Policy. We may transfer or disclose Personal Information to our subsidiaries, affiliated companies, and subcontractors, and to trusted third-party providers for hosting, operations, personalization, fulfillment, storage/processing, advertising/retargeting, marketing, research, diagnostics, and analytics.

We may also disclose information if we have a good-faith belief that it is necessary to comply with law, enforce policies, investigate wrongdoing or fraud, protect rights/safety, or cooperate with law enforcement.

Your Rights

You may request to:

  • Access your stored Personal Information and supplementary information;
  • Receive a copy of Personal Information you provided in a portable format;
  • Request rectification or erasure of Personal Information;
  • Object to, or request restriction of, processing; and
  • Lodge a complaint with a supervisory authority.

These rights may be subject to our legitimate interests and regulatory requirements. To exercise rights or obtain more information, contact our DPO: info@firsttexashomes.com.

Retention

We retain Personal Information as long as necessary to provide services and as required to comply with legal obligations, resolve disputes, and enforce policies. We consider the type and purpose of information and applicable requirements, and destroy outdated information at the earliest reasonable time.

Cookies & Analytics

We and trusted partners use cookies and similar technologies to enable navigation, remember preferences, improve interactions, deliver relevant ads, and analyze usage.

  • Session cookies (deleted when you close your browser)
  • Persistent cookies (saved for a fixed period for repeat visits)
  • Third-party cookies (e.g., analytics providers)

Cookies do not themselves contain information that personally identifies you, but Personal Information we store may be linked to cookie data. You can remove or block cookies in browser settings; some features may not function properly.

We use Google Analytics for usage insights. We do not combine Analytics data with personally identifiable information. Google’s use is governed by its Terms of Use and Privacy Policy.

Third-Party Collection of Information

Our policy addresses only our collection and disclosure. If you disclose information to other parties or sites, their terms and policies govern. Please review those third-party policies before sharing information.

How We Safeguard Your Information

We implement administrative, technical, and physical safeguards designed to protect Personal Information (e.g., TLS encryption in transit, least-privilege access, logging, periodic reviews). No method is fully secure, and we cannot guarantee absolute security.

Transfer of Data Outside the EEA

Where recipients are located outside the EEA, we will transfer data only to countries recognized as providing adequate protection or pursuant to legal agreements ensuring appropriate safeguards.

Advertisements

We may use third-party advertising technology to serve ads when you access the Site (which may place third-party cookies). You can opt out of many third-party ad networks via: NAI Opt-Out and DAA Opt-Out.

Marketing

We may use your Personal Information (e.g., name, email, phone) to provide promotional materials. We include means to unsubscribe. We may still send non-marketing communications (e.g., service or administrative notices).

Corporate Transaction

We may share information in connection with a corporate transaction (e.g., sale of assets, merger, consolidation). The acquiring entity will assume the rights and obligations described in this Privacy Policy.

Minors

The Site is not designed for or directed at children. We do not knowingly collect Personal Information from minors without parental/guardian consent. If you believe a minor has provided Personal Information without consent, contact info@firsttexashomes.com.

California Residents (CCPA/CPRA)

If you are a California resident, the CCPA/CPRA may provide specific rights regarding your Personal Information. In the preceding 12 months, we may have collected the categories of Personal Information described in “What Information We Collect,” from the sources described in “How We Receive Personal Information,” for the purposes in “How We Use Your Personal Information.”

We may disclose Personal Information to service providers and other entities under contractual limitations or as permitted by law. We do not sell Personal Information as defined by the CCPA/CPRA, and we do not sell or share the Personal Information of consumers under 16 years of age.

Your CCPA/CPRA Rights include: Notice; Know/Access; Delete; Correct; Opt-Out of sale/share (if applicable); Limit use/disclosure of sensitive Personal Information (if applicable); and Non-Discrimination.

Submit requests to know/access, delete, or correct by calling (214) 613-3400 or emailing info@firsttexashomes.com. We will verify your identity (and agent authorization, if any) and respond as required by law.

Nevada Resident Rights

Nevada residents may opt out of the “sale” of certain Personal Information as defined by Nevada law. To submit a request, email info@firsttexashomes.com.

Updates or Amendments to This Privacy Policy

We may amend or revise this Privacy Policy from time to time. Material changes are effective immediately upon posting the revised policy. Your continued use of the Site after such changes constitutes your acknowledgment and consent. The “Last updated” date above reflects the latest revision.

How to Contact Us

If you have questions about the Site or this Privacy Policy, contact us at info@firsttexashomes.com or by mail:

First Texas Homes
500 Crescent Court, Suite #350
Dallas, Texas 75201